Sorry, I just couldn’t resist that subject line…it’s so attention grabbing.

It’s springtime in Chicago (sort of).  Temps last night were in the upper-40s and both men and women were seen topless (well, women in sports bras).  OK, let me clarify.  A few individuals with a few extra layers of insulation were the ones with no top (an average runner like me still had one layer on).  And by no coincidence, these individuals were also packing a little extra up top.  Combining the extra weight with the motion of running has got to mean one thing…ouch!

Women for the past 2 decades have obviously benefited from the emergence of the sports bra.  This is one area for the copywriters to leave it up to the art directors to explain, as this British company has done very well…

 http://www.shockabsorber.co.uk/bounceometer/shock.html

 OK, some women would argue that the sports bra hasn’t been perfected yet, but what about the guys.  Seriously, there are men running who are obviously pushing C-cup size.  This made me think of the Seinfeld episode where Kramer and George’s dad create the Bro.  Obviously, it was a joke, but I wonder if there is a market there.  I mean, some male triathletes where tankini tops.